About The Mystical World of Sponsored Search Engine Advertising
Big businesses can afford full-time copywriters who create and tweak sponsored search engine ads all day long. And anyone can fit words into those limited character counts. But making the most of that tiny, text-only space is tricky.
Wouldn’t it be nice to have your own Adwords writer who has a knack for creating ads that get people clicking? At only $30 per ad, you can. (And new customers receive 2 ads for only $50!)
Split tests are a simple method to try new ways to reach your market. Google and Yahoo have made it easy to drop in new ads when you see one isn’t working as well as expected. For only $30 per ad, you can afford to have several different ads to test and track. And your first Adwords order automatically gives you two ads to begin your testing process – for only $50!
About Deborah Hiett, "Ad Words Witch"
For many years, I was a copywriter for several book and DVD clubs in New York, as well as the book club director for the Mac Professional’s Book Club and the PC User’s Book Club. As the Internet grew in the 1990s, I became Online Marketing Manager, writing web copy and developing the online components for these and other special interest clubs, as well as for Macmillan Publishing. About four years ago, I moved west and have found joy in writing screenplays and short stories.
But recently an entrepreneurial friend of mine asked me to help him write ad copy for Google. His clicks – and most importantly, sales – went through the roof. Word spread amongst several other small business owners/friends, and I found myself very much in demand for this niche service. I decided to “hang a shingle,” but keep prices low, to make myself available to even the smallest businesses.
It’s not magic, and there are no guarantees, but when the placement of a few words is the difference between a customer finding you or ignoring you, why not let the Ad Words Witch take care of it?
